As we move into the second half of 2022, it's time to start thinking about what digital marketing trends businesses should be preparing for.

In this blog post, we will discuss some of the most important digital marketing trends that are expected to take off in 2022/2023. By preparing for these trends now, you can ensure that your business is ready to capitalize on them when they hit!

In Socal Media

TikTok is going to take off like never before. The app has been growing in popularity for the past few years, but it is expected to explode in 2022. Businesses need to start thinking about how they can use TikTok to reach their target audiences.

In terms of SEO

Voice search is going to become increasingly important. As more and more people use digital assistants like Alexa and Siri to search the internet for products and services, businesses need to make sure that their website is optimized for voice search.

Personalisation

We expect personalization to become a major trend in digital marketing. As data becomes more and more accessible, businesses will be able to use it to create highly personalized experiences for their customers. This could include everything from targeted ads to custom content recommendations.

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Video

Youtube is going to continue to grow in 2022/2023. In 2021 it hit 4.9% growth according to SEMRush statistics. This is due to a combination of things such as the rise in popularity of streaming services and the fact that people are spending more time at home.

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Podcasts

Podcasts are also going to continue to grow in popularity. In 2020, an estimated 100 million people listened to a podcast each month and it’s expected to reach 125 million in 2022.  This is due to the fact that they are a great way to consume content while doing other things, such as commuting or working out.

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And the Metaverse

The Metaverse if going to explode. In 2022, we expect the Metaverse to explode in popularity as more and more people start using it for work, play, and socializing. The Metaverse is a virtual world that people can access via the internet. It offers endless possibilities for businesses, including the ability to create immersive customer experiences.

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In Closing

So there you have it! These are just a few of the digital marketing trends that we expect to take off in 2022/2023.

As you can see, there are a lot of digital marketing trends businesses need to be prepared for in 2022/2023. By staying ahead of the curve, you can ensure that your business is able to capitalize on the trend stay in front of people.

The Aquafruit team is passionate about helping businesses grow and we are here to assist you with your digital marketing needs.

Whether you need help developing a content strategy, executing an SEO plan or want us to manage your social media accounts, we can tailor our services to fit your specific needs.

Schedule a call today so that we can discuss what type of assistance would best suit your business.

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