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The year of connections

2022 - The Year of Connections

Sunday, April 24, 2022
3 mins

So, it’s 2022 and we’ve come to live with Covid-19 - in some fashion.

Let’s face it, the last 2 years have been challenging and above all, have shown the world that change is possible in a short span of time. We are all working in either a remote or hybrid model where flexibility is the norm and travel times have reduced for most of us. Overall the changes have left us in a state of digital burnout - and for some people - screen fatigue is the new norm. The changes have also presented opportunities, increased online sales, changed the way logistics work, and lead to new markets, new ways of working, and overall provided  - more - challenges on top of Covid.

So, what is 2022 going to bring us that is better?  
In two words - Human connection.

Whilst we all felt a little burnt out in 2020 from the number of events, interactions, and social gatherings, 2022 is going to be the year of human connections. Connections that bring new opportunities, new markets, new creative ideas, new relationships, and new meaning. Whilst there will be a new renewed digital presence across the globe, human connections are going to drive 2022.

It will be the year of travel, new journeys, new experiences, and the year where human connections and interactions will bring a new renewed sense of being. Most importantly, 2022 will allow people to reconnect and engage with what matters most. Other People.

Connecting to other people drives friendship, companionship and business relationships.

Which in turn drives business outcomes, circles of influence and service to others. The circles of influence lead to more connections and  …. So it goes ..

At Aquafruit, we use connection and meaning to bring our clients into a beautiful story. We take connection into our clients’ circles of influence and create new opportunities by inviting their clients into their beautiful stories.

Through the power of story, we bring people together and help them connect with the hero, the villain, the guide, products and services, and  - most important - solutions to a problem.

Through our marketing, we have to take a story brand approach to help our clients solve a problem, connect with their clients, be a guide for their hero (clients) and help bring them into a beautiful story.

It’s said within the marketing world, that your true worth is determined by how much more you give in value - than you take in payment. 2022 is going to be a year when the biggest payment will be that of connections.

Connections that are new, fruitful, engaging and invigorating and connections that are made through story.

In Closing

At Aquafruit, we are on a journey to make 2022 the year of connections. And we are not alone. Have a look at the current trends in marketing around the world, and you will see the same theme running through almost every country.

We would love you to join us, and make 2022 the year of connections. If you need any help, please reach out. We are always happy to buy the coffee, virtually or - preferably in person.

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