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Slowly awakening from social distancing and going out of our home offices, the time for reconnecting has finally arrived. For both people and businesses, creating connections is what drives growth. Social media has become an important extension of a brand’s communications strategy. It is a viable and cost-effective way to connect with existing customers and potential new clients. Online presence is a virtual extension of your brand.
In today’s digital era, it has become a must for brands to connect with their target audience through social media. By understanding your target audience and your social media goals, you can develop strategies that will help you connect in a meaningful and sustainable way with your customers.
Below are five simple ways to connect with your target audience through social media.
Follow active users within your niche on social media platforms to stay up-to-date on the conversations taking place. You can also follow your competitors to see what they are posting about and how they are interacting with their followers. Follow users to stay informed about the topics and conversations that are popular with your target audience and use that as inspiration for your own content ideas.
You can also use this tactic to learn how your target audience reacts to certain content and announcements. It can help you learn about trends and preferences. Follow your customers whenever they tag you in their posts or check in at your location. This is a great way to build loyalty and generate new business.
Post with a Stable Frequency
Publishing social media content on a frequent basis is important for nurturing your connection with your audience. Stick to a constant posting schedule and keep people informed about your brand. Social media algorithms value and give preference to accounts that are active on the platforms on a regular basis. Posting content frequently allows you to prove that you have an active account that’s worth exposing to a wider audience.
The best way to stick to a stable schedule is to plan your content ahead of time and always be prepared to post. While preparing your content pipeline, always consider the context - address upcoming holidays and public events, discuss hot topics and be flexible to edit a planned post in case it sounds outdated at the time of publishing.
Comment on Discussions
You can comment on popular topics on social media to participate in discussions that align with your business and expertise. When you comment on discussions, you can also use your own posts to respond to and add to the conversation. This allows you to expose your content to a wider high-quality audience. You can use images, quotes, or your articles – anything you can comment on your social media posts – to respond to and add to discussions.
Frequent participation in huge topics and lively discussions would help you get your account exposed to people within your target audience. In your comments, show deep knowledge and always end with a question in order to keep the conversation going. This builds authority and recognition over time. Commenting is a great way to interact with your followers, receive feedback, and add value to the community.
Showcase Real Life Examples
Your customers are brand ambassadors for your products and services. People feel the urge to share their experiences with others on two occasions - if they are extremely satisfied or extremely dissatisfied. Assuming you focus on customer satisfaction, invite your clients to post reviews and photos of their experiences with you. Your target audience is curious and always looking for real reviews. They will appreciate seeing a proven track record.
Providing real-life examples can boost your engagement, create connections with new audiences, and give people inspiration. For example, you can re-share a review given on one platform and distribute it to all the rest. Someone sent you a message sharing how happy they are with your product? Take a screenshot and share it with your audience on social media.
Provide Valuable Content
Your customers and target audience are there because they have what to gain from you. Don’t disappoint them and always focus your posts on ways to help them and provide value to them. It could be with knowledge, motivation, entertainment, or offering value through discount codes or special offers. This will create stronger connections and customer loyalty. Customers are likely to engage more with your brand if they feel connected with you and your products and services.
Some ideas for different types of content include infographics, contests, surveys and polls, challenges, giveaways, educational or entertainment videos, articles, and more.
Connecting with your target audience is crucial to building a successful business. Right now, social media provides great opportunities for establishing authentic, easy-to-access, and long-lasting connections. Through various features, you can claim an online space for your brand and expand your presence further than the physical market. Taking care of your digital footprint right now is an investment in your brand’s future.
Creating a solid online presence takes time and commitment and starting early could ensure the survival and prosperity of your business in this ever-changing market.